Ferrari wanted to elevate the branding of the marketing for their driving school, Corso Pilota. We re-branded the brochure, emails, welcome kit and other materials.

Credits: CW + AD

Van Kampen and Alabama wanted to re-brand their 529 fund CollegeCounts. We repositioned it not as just another investment, but as a smart gift for children. Print recognition: Archive, Graphis: 100 Best in Advertising 2012, Addy District Gold, misc.

This spot was part of a promo campaign that was the most successful in the casino’s entire history.

The University of Alabama wanted to rebrand their business school as one of the premiere programs, including creating a digital presence. No problem. Recognition: CA Nov/Dec 2013, CA Webpick of the Day, Awwwards, 2013 SXSW Finalist.

Credits: Co-CW, ACD

CPSI provides IT software, equipment and services to the healthcare market. We overhauled their brand, creating a new logo, graphics standard, tagline, website and collateral. The goal was to create an identity that was modern and intelligent, yet human.

Sun Microsystems wanted to promote a Java product to programmers. We focused on the fact that it's quite simple to use and dramatized this in a fun, interactive way. The work received digital merits by Cannes and One Show while appearing in the Communication Arts digital annual. 

Integrated campaign for non-profit Water To Thrive. I hope to present this soon. Credits: CW + AD.

Credits: Co CW + AD

Credits: CW + AD

Various healthcare and pharma creative.

For my full photography portfolio, visit boughbend.com.